MadSal
Session 1 · Tuesday September 22
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Times
Green room
9:50am PT12:50pm ET
Live
10:00am PT1:00pm ET
Your window
20 minutesopens the session
On screen with you
Grant PeellePatrick builds after
Her story
HookIn March 2025 a wedding photo went around the internet. A bride in a veil, doves in the air, standing beside a man she had never met. He was a Bumble match. She had built the entire thing in Photoshop and sent it to him as a joke. 3.8 million views, 81,675 likes, and his reply was "You might be on to something here. We look good."
ConflictNewsweek picked it up and ran the AI angle. That was the easier story and the bigger headline. It was also not what happened.
InitiationShe corrected them on the record. "There's a lot more manual Photoshop techniques that go into the edit than it appears in my video. It's not all AI." Background removal, sizing, perspective, colour correction, blending. Generative Fill came last, for the dress and the doves.
JourneyShe has been self-employed since April 2022, so all of this was built in under four years. An Art History degree from Michigan sits underneath it, which means she reads an image before she touches a tool. Adobe made her an exclusive partner and has kept her there for more than two years. Dozens of her videos sit between one million and ninety million views. CBS Inside Edition and InvestigateTV both call her when they need somebody who can look at a photograph and say whether it is real.
ResolutionThe correction is the whole career in one move. She handed back the better headline to keep the truth about how the work was actually made. That is why she opens session one instead of teaching a module in it.
JabThe tool amplifies the eye. It does not replace it. Every person in that room is about to be handed a lot of tools.
Themes, in order
OneThe value of your perspective. The piece that went viral, the headline that got it wrong, and why you pushed back. What it costs to correct the record, and why you did it anyway.
TwoAI or real. How you actually tell. The calls you get from newsrooms. What is at stake when nobody can tell any more, and what a working creator should do about it.
ThreeSocial for your own growth, if time allows. This room only thinks about making social for clients, never for themselves. You can flip that in about four minutes.
Clips, in that order
1
The Bumble wedding edit3.8M views. The one that made headlines and that you corrected.
Newsweek piece
The reel
Alternates from her own list if we want a different closer: Subway for Photoshop 85.9M, Soft Launching a BF 61.8M, Skydiving for Photoshop 21.5M. All loaded into Wistia on our side.
What the host should know about her
She describes herself in a specific order: AI expert, Photoshop expert, satire comedian. In that order. Open there and she will take it somewhere good.
Comedy is the delivery mechanism. The teaching is the payload. That is the same thing we tell filmmakers about story, proven at her scale. Say it back to her and watch what happens.
The Art History degree is not decoration. She looks at composition, light and perspective the way a historian does, then opens the software. That is the answer to anyone in the room who thinks the tool does the work.
She is fast and she is funny live. Ask short questions and give her room. The worst thing to do is over-produce her.
The Muse point to hand her on theme two: boxing versus WWF. There is a social contract in wrestling and everybody is fine with it. The problem is calling it boxing.
She plans to be in the room around 9:45am PT, and she is welcome to make an offer to the room if she wants one.